For generations, fishing guides handed down their homemade recipe for fish batter. It became known as the Old Guide's Secret™, synonomous with the flavor of the northwoods. In the early 1980s Sportsman's Recipes™, Inc. acquired this recipe and the Old Guide's Secret™ debuted as Shore Lunch® brand. Already a favorite with fishermen, hunters and outdoors enthusiasts, our Original Recipe breading quickly became a favorite with discerning consumers. Today, our diverse range of products will show you why Shore Lunch® is Where the Journey to Outdoor Flavor Begins™.
Shore Lunch® Breading/Batter Mixes are available in seven delicious, easy to prepare flavors including: Oven Style Breading Mix, Cajun Style Breading/Batter Mix, Original Recipe Breading/Batter Mix, Beer Batter Mix, Cornmeal Recipe Breading Mix, Classic Fried Chicken Breading Mix and Spicy Buffalo Style Breading Mix. Also try our Miracle Fry® Seasoned Fish Breading Mix.